Tag Archives: techniques to write concisely

Effective Professional Writing: How to Be Concise (in 6 steps)


By David Rose, Director LACS Training Brussels

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Definition of Conciseness in writing

Is the quote above from the latest best-selling book on effective professional writing skills?

Perhaps surprisingly, no.

It’s actually from a memo a British Prime Minister sent his cabinet of ministers about 70 years ago.

This quote serves to clearly illustrate one crucial point: conciseness or economy of words is – and has for a long time been – a central feature of professionally effective written English.

A longer, more ‘wordy’ construction is not more formal or professional.

It is, unfortunately, simply clumsy and often unclear: counterproductive to clearly communicating your intended messages and with little or no impact.

“Ah” you might say, “I work in an international environment where most of my audience is made up of capable but non-native speakers of English. Isn’t that quote only relevant to exclusively English native-speaking audiences?”

In a nutshell, no.

Bearing in mind the majority of your audience might well have English as a second (or perhaps third?) language… it is even more important your text communicates your intended messages as clearly as possible, while of course still respecting the required level of formality and diplomacy.

You have to avoid unnecessarily overcomplicated or overloaded phrases that need to be re-read to be fully understood.

Equally – and self-evidently – if your text is representing your organisation to an external audience, it’s also essential it projects a suitably positive, professional image.

On its own, however, this ‘what and why of conciseness’ doesn’t actually help you in practical terms to be more concise in your writing, does it?

You also need the ‘how’.

Recognising English favours a more concise style, how can you achieve an improved level of conciseness in your writing?

Well, here are six practical principles you can apply to help you produce consistently more concise – and consequently clear and influential – text: Continue reading

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Effective Professional Writing in English – Practical Principles and Tools to Raise Your Game (Part 1 of 2)


Effective Professional Writing in English – Practical Principles and Tools to Raise Your Game (Part 1 of 2)

By David Rose

If you’re reading this, it’s likely to be because your everyday work involves writing any given combination of the diverse range of common professional documents: reports, position papers, press releases, marketing materials, meeting minutes or any of the others out there. What’s the one thing you probably all have in common? More than likely, it’s that achieving a consistently clear and effective writing style under time pressure in your second (or perhaps third?) language is challenging at the best of times. Continue reading

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