By David Rose – Director, LACS Training Brussels
Question: What is the primary flaw with a significant quantity of professional texts, whether briefings, position papers, reports, emails or otherwise?
Answer: A lack of consistent clarity – the messages they outline don’t always come across to their target audience(s) in the way the writer actually intended
As I’m sure you already know, clear and audience-focused messages form the cornerstone of effective communication.
But what really happens if your key points are not consistently crystal clear for your intended audience?
Perhaps at this stage you’re thinking “Yes, but I already know this…” – acknowledged. However, there is very often a significant gap between theoretical awareness and its consistent application in practice…
…which explains why two common problems with clarity keep regularly appearing in the government, institutional and corporate documents, I work with:
1) ‘Buried gold’
2) ‘Sentence breakdown’
So, let’s get straight down to business – by having a look both at concrete examples of these problems and the techniques you can employ to avoid them… Continue reading